Trust in Technology
"Convenience Trumps Trust"
Sailthru, the leading provider of personalized marketing communications technology, partnered with Cambia Information Group to survey over 1,000 adult consumers for a “Trust in Technology” study. The purpose of the study was to define trust in today’s technology-driven world where brands and consumers are always connected, and to explore the impact of privacy on consumer behaviors.
Complete results will be available in early 2015, however, initial results (including holiday shopping findings) are located below: