CEO Communication Case Study

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CEO Communication Optimization

CEO was preparing for a series of high-profile interviews with the media and wanted to determine the most successful way to communicate announcements about changes in the company
Required a high level of credibility for the speaker in order to maintain credibility for the firm
Feedback on CEO’s speaking effectiveness was anecdotal and firm desired to test against key stakeholders to ensure that the message could be delivered with maximum effectiveness

Evaluated reactions to CEO statements by surveying key stakeholders
Assessment included evaluations of interviews with other top CEOs
Continuous response tracking while viewing interviews to map positive and negative reactions
Identified key words/phrases that detract or add to key messages

Results provided a benchmark for CEO’s key communications strengths and weaknesses when discussing business issues
This informed the communications strategy for the new announcement as well as future public communications from the CEO
Provided a relative assessment of strengths and weaknesses relative to other leading CEOs

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