Custom Research

We live in a world where change is constant, data is everywhere, and the need for real-time insights is the norm. In this environment, marketing research is not just helpful – it is essential! And you need a firm with expertise and experience to guide you through the latest thinking and techniques to ensure you’re armed with actionable customer data to drive decision making.

With Cambia, you get:

  • Trusted advisors with a business mindset – we help companies understand as well as influence how their key stakeholders perceive them
  • Research with impact – dedication to developing sophisticated and creative data analytics solutions that provide insight and guidance
  • Commitment to quality – our senior research executives oversee every project to ensure they are expertly designed, meticulously programmed, quality-checked, and consultatively communicated
  • Experience – our research and analytics teams have deep experience managing both domestic and international research programs across a diverse set of industries


Our client’s success is based on using proven and sophisticated research techniques that span the entire product and marketing lifecycle including:

  • Developing concepts and products
  • Understanding the customer decision-making process
  • Identifying and communicating with key market segments
  • Optimizing features, pricing, and performance on KPIs
  • Brand health and reputation monitoring
  • Communications effectiveness


Cambia has a broad range of experience across global industries including, but not limited to:

  • Financial Services
  • Healthcare
  • Home Building/Real Estate
  • Insurance
  • Restaurants
  • Retail
  • Technology

What can Cambia do for your business?