pivotal360®

Getting a clear picture of how your brand is performing among your key stakeholder groups is crucial in making the kind of strategy and communication decisions that will drive future success.

But developing a well-rounded understanding of your brand means finding hard to reach audiences, monitoring not just your brand but also competitors, and doing so across all audiences that impact your ability to thrive.

Cambia’s pivotal360® strategic measurement approach is designed to give you a complete picture of your brand’s strengths, weaknesses, and competitive opportunities across key stakeholder groups.

 

Three Key Components Quantify a Firm's Brand Health

1

PERCEPTIONS

A cognitive measure of stakeholder perceptions

2

BEHAVIORS

The business outcomes that result from stakeholder perceptions

3

ENGAGEMENT

The affinity that stakeholders have for a brand beyond the specific products or services offered

Use pivotal360® to:

  • Remove uncertainty from brand strategy decisions leveraging detailed monitoring of competitive positioning over time and across key stakeholders

  • Quantify brand perceptions to evaluate how strategic initiatives are being communicated through your marketing tactics

  • Make marketing and brand decisions that will improve stakeholder perceptions of and willingness to engage with your organization

  • Make marketing and brand decisions that will improve and expand relationships with key stakeholders while obtaining crucial information from them regarding your brand

  • Identify and connect with difficult to reach audiences in order to achieve a more accurate understanding of your brand

  • Objectively evaluate your brand's strength within each stakeholder group using benchmarks

  • Formulate strategies to differentiate your organization from the competition in the minds of your key stakeholders

Get the data you need to grow your brand with an affordable and comprehensive program. Then watch your stakeholder relationships, brand strength, and strategic initiatives thrive as you make data-driven decisions which maximize your organization’s competitive position.

What can Cambia do for your business?