Case Studies (old)

With recent reputational challenges, a Healthcare Industry Firm needed to benchmark and monitor corporate brand health and risk in order to strategically manage reputation across multiple brands.

The board of directors of a leading financial services firm recognized importance of brand reputation and had minimal information from their difficult-to-reach target market of top executives.

A financial services firm needed to optimize their media campaign -- identifying what sites, stories & ads were best performing in order to model future plans.

An asset management firm wanted to monitor the success of a newly created ad campaign with multi-faced goals to target retail buyers and corporate sales channels.

A Fortune 50 company desired to evaluate a new television ad campaign through industry standard ad testing metrics and highly credibility evaluations to ensure a successful campaign.

A Fortune 50 computer manufacturer’s marketing group aimed to ensure their potential B2B customers would open their marketing emails.

In preparing for a series of high-profile interviews with the media, a Fortune 100 CEO wanted to identify the most effective way to communicate, while maintaining professional credibility for himself and the firm.