pivotalTESTING®

Effectively communicating with your target audiences requires an understanding of what’s important to them and what they like and don’t like. And every organization needs a different approach to connect with their unique stakeholders.

That is why understanding how all of your communications (whether they be ads, press releases, videos, or even emails) affect and influence your stakeholders is crucial in crafting communications that build effective relationships with your target audiences.

In order to do so, however, you need a way to test them that is budget and schedule friendly. You cannot afford to wait weeks to send an email or distribute a press release. And because no two communications are alike, you need a way to customize your testing to get an accurate picture of how your specific approach is working with your specific stakeholders.

pivotalTESTING®

Effectively communicating with your target audiences requires an understanding of what’s important to them and what they like and don’t like. And every organization needs a different approach to connect with their unique stakeholders.

That is why understanding how all of your communications (whether they be ads, press releases, videos, or even emails) affect and influence your stakeholders is crucial in crafting communications that build effective relationships with your target audiences.

In order to do so, however, you need a way to test them that is budget and schedule friendly. You cannot afford to wait weeks to send an email or distribute a press release. And because no two communications are alike, you need a way to customize your testing to get an accurate picture of how your specific approach is working with your specific stakeholders.

Cambia’s pivotalTESTING® tool is designed to quickly provide you with tailored, cost-effective analyses of all of your communications efforts.

 

Here are just a few of the communication types you can evaluate with pivotalTESTING®:pivotalTESTING sample report

  • Commercials
  • Customer Communications
  • Email Subject Lines
  • Infographic
  • Long-Form or Short-Form Video
  • Position Statements
  • Press Releases
  • Print Ads
  • Sales Sheets
  • Speeches
  • Shareholder Letters
  • Storyboards
  • Taglines
  • White Papers

Use pivotalTESTING® to achieve any of your communications testing goals,

including the following:

  • Evaluating expected response to your communications efforts
  • Developing actionable ideas for improving your communications efforts
  • Testing global and proprietary information
  • Testing all forms of communication with all of your key stakeholders instead of only testing advertisements and commercials
  • Identifying specific weak points or red flags in communications prior to launching
  • Accessing norms and indices to achieve an accurate understanding of your communication’s effectiveness
  • Tailoring your metrics to each type of communication
  • Accessing results quickly in a real-time environment through the use of an interactive dashboard
  • Staying in-budget and on-time with fast and efficient analysis
  • Providing insightful strategic planning guidance and customized solutions

What can Cambia do for your business?