pivotalROI®

Maximizing the ROI of your marketing investments means more than just improving business through your marketing efforts. What you save can impact your ROI just as much as what you earn.

However, evaluating the most efficient marketing strategies, choosing when to spend and when to save, and gaining a full view of the financial impact of your marketing strategies can be difficult without clear and comprehensive information.

Cambia’s pivotalROI® solution is designed to provide organizations with the kind of detailed information they need to make smart marketing decisions that maximize their ROI.

 

pivotalROI®

Maximizing the ROI of your marketing investments means more than just improving business through your marketing efforts. What you save can impact your ROI just as much as what you earn.

However, evaluating the most efficient marketing strategies, choosing when to spend and when to save, and gaining a full view of the financial impact of your marketing strategies can be difficult without clear and comprehensive information.

Cambia’s pivotalROI® solution is designed to provide organizations with the kind of detailed information they need to make smart marketing decisions that maximize their ROI.

 

From customer segmentation to marketing campaign analysis, this tool allows you to achieve a wide array of ROI-friendly goals.

Here are just a few of the things you can achieve with pivotalROI®:

  • Increasing revenue from your marketing investments by creating actionable solutions for improving their effectiveness
  • Identifying the most profitable marketing solutions by comparing solutions and their relative value to your organization, including quantification of ROI for:
    • Individual pieces of content
    • Specific channels for distributing content
    • Integrated vs. individual campaigns
  • Evaluating the effectiveness of marketing investments for each stakeholder group in order to set investment limits for each group
  • Developing profitable marketing strategies through accurate customer segmentation
  • Maximizing the profitability of the marketing expenditures you do make

Creating profitable and efficient marketing strategies is critical to improving your ROI. Get the data and solutions you need to create these strategies and watch your marketing investments increase revenue over time.

What can Cambia do for your business?