Media Influencer
CEO of a Media and Retail enterprise encountered a reputational crisis. Stock value of the company dropped, partners abandoned contracts, and market demand plummeted. Negative media was constantly pushing the narrative.
Advanced Modeling with Results from Streamlined Program Redefines Goal
Global firm aided in exiting a reputation crisis through a focus on key metrics identified by comprehensive, systematic measurement and modeling, supplemented by message testing.
Starting from Scratch: Benchmarking, Communicating, and Measuring Reputation
New CEO empowered to successfully operate (despite activist shareholders) with concise, relevant, consistent messaging tied to key performance indicators and objectives.
Integrating a Worldwide Reputational View: Executive-Friendly Takeaways with Unit-Level Action Items
Stakeholders provided a consistent tool across units performance vs. metrics, yet with customized findings per unit clearly identifying next steps. Results presented to and acted on within the highest level of the company.
Which Ads Should Be Placed Where?
Advanced modeling with real-time data revealed potential efficiencies in ad placement, potentially saving hundreds of thousands of dollars, while yielding greater impact on the end goal.
Advertising Impact
An asset management firm sought to develop a system to quantify the impact of their advertising campaigns with multi-faceted goals to target retail buyers and corporate sales channels.
CEO Communication Optimization
In preparing for a series of high-profile interviews with the media, a Fortune 100 CEO wanted to identify the most effective way to communicate, while maintaining professional credibility as an individual and for the firm.
High Credibility TV Ad
A Fortune 50 company sought to evaluate a critical new TV advertising campaign utilizing high credibility evaluations to ensure a successful campaign.
Testing Email Subject Lines
A Fortune 50 computer manufacturer’s marketing group aimed to ensure their potential B2B customers would open their marketing emails.
Validating New Website Design
National home builder redesigned their website to offer an improved “virtual shopping experience” for their new communities, homes and floor plans. CEO was concerned about the new design and if it maintained basic desired CTAs (calls to action) and thus, wanted to quantify the efficacy of the new website design.
Mobile App Design Testing
Global bank planned to release a refreshed mobile app. Three customer journey maps were perfected in the early design phase and client desired further testing to see which design performed best on key measures such as ease of use and select CTAs (calls to action).
Customer Segmentation and Personification
New home builders face a challenge in that only around 10% of all homes sold are new construction homes. Targeted marketing and message resonation is key to understanding this consumer as they undertake their home shopping journey. Research, data base analysis, and advanced analytics paved the way, identifying key personas allowing the client to boost the ROI of marketing efforts and build effective sales team training content.
Lost Prospect Analysis
Segmentation and Drivers of Shopping
New home builders face a challenge in that only around 10% of all homes sold are new construction homes. Targeted marketing and message resonation is key to understanding this consumer as they undertake their home shopping journey. Research, data base analysis, and advanced analytics paved the way, identifying key personas allowing the client to boost the ROI of marketing efforts and build effective sales team training content.
CRM Segmentation, Profiling, and Drivers of Consideration
Brand Strategy Research
