Media Influencer Case Study

CEO of a Media and Retail enterprise encountered a reputational crisis. Stock value of the company dropped, partners abandoned contracts, and market demand plummeted. Negative media was constantly pushing the narrative.

Advanced Modeling With Results From Streamlined Program Redefines Goal

Global firm aided in exiting a reputation crisis through a focus on key metrics identified by comprehensive, systematic measurement and modeling, supplemented by message testing.

Starting from Scratch: Benchmarking, Communicating and Measuring Reputation

New CEO empowered to successfully operate (despite activist shareholders) with concise, relevant, consistent messaging tied to key performance indicators and objectives.

Integrating a Worldwide Reputational View: Executive-Friendly Takeaways With Unit-Level Action Items

Stakeholders provided a consistent tool across units performance vs. metrics, yet with customized findings per unit clearly identifying next steps. Results presented to and acted on within the highest level of the company.

Which Ads Should Be Placed Where?

Advanced modeling with real-time data revealed potential efficiencies in ad placement, potentially saving hundreds of thousands of dollars, while yielding greater impact on the end goal.

CEO Communication Optimization Case Study

In preparing for a series of high-profile interviews with the media, a Fortune 100 CEO wanted to identify the most effective way to communicate, while maintaining professional credibility as an individual and for the firm.

High Credibility TV Ad Case Study

A Fortune 50 company sought to evaluate a critical new TV advertising campaign utilizing high credibility evaluations to ensure a successful campaign.

Testing Email Subject Lines Case Study

A Fortune 50 computer manufacturer’s marketing group aimed to ensure their potential B2B customers would open their marketing emails.

Advertising Impact Case Study

An asset management firm sought to develop a system to quantify the impact of their advertising campaigns with multi-faceted goals to target retail buyers and corporate sales channels.

Validating New Website Design Case Study

National home builder redesigned their website to offer an improved “virtual shopping experience” for their new communities, homes and floor plans. CEO was concerned about the new design and if it maintained basic desired CTAs (calls to action) and thus, wanted to quantify the efficacy of the new website design.

Mobile App Design Testing Case Study

Global bank planned to release a refreshed mobile app. Three customer journey maps were perfected in the early design phase and client desired further testing to see which design performed best on key measures such as ease of use and select CTAs (calls to action).

Customer Segmentation and Personification

New home builders face a challenge in that only around 10% of all homes sold are new construction homes.  Targeted marketing and message resonation is key to understanding this consumer as they undertake their home shopping journey.  Research, data base analysis, and advanced analytics paved the way, identifying key personas allowing the client to boost the ROI of marketing efforts and build effective sales team training content.

Retail Segmentation and Drivers of Shopping

Retail client held a leadership position in the market, and CEO wanted to maintain it against ever increasing competition.  Data mining of CRM data offered deep insights into the customer profile and primary research was able to add attitudinal behavior to complete the consumer profiles.  Key drivers pointed to effective messaging that drove affinity and loyalty.