• Validating New Website Design Case Study

    National home builder redesigned their website to offer an improved “virtual shopping experience” for their new communities, homes and floor plans. CEO was concerned about the new design and if it maintained basic desired CTAs (calls to action) and thus, wanted to quantify the efficacy of the new website design....

    Read More
  • Mobile App Design Testing Case Study

    Global bank planned to release a refreshed mobile app. Three customer journey maps were perfected in the early design phase and client desired further testing to see which design performed best on key measures such as ease of use and select CTAs (calls to action)....

    Read More
  • Customer Segmentation and Personification

    New home builders face a challenge in that only around 10% of all homes sold are new construction homes.  Targeted marketing and message resonation is key to understanding this consumer as they undertake their home shopping journey.  Research, data base analysis, and advanced analytics paved the way, identifying key personas allowing the client to boost the ROI of marketing efforts a...

    Read More
  • Retail Segmentation and Drivers of Shopping

    Retail client held a leadership position in the market, and CEO wanted to maintain it against ever increasing competition.  Data mining of CRM data offered deep insights into the customer profile and primary research was able to add attitudinal behavior to complete the consumer profiles.  Key drivers pointed to effective messaging that drove affinity and loyalty....

    Read More