• Case Study – Campaign Optimization

    A financial services company needed to identify the best performing websites, creative stories and ad formats for a new campaign it was planning. Through extensive analysis and modeling, the Cambia data sciences team created a modeling tool to maximize the impact of the company’s new advertising and communications campaign. The research results validated the management team’s decisio...

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  • Case Study – Reputation Management and Communications Effectiveness

    After a change in leadership and period of reputational challenges, executive management of a large healthcare organization needed a way to objectively assess reputation among key stakeholders so that they could target and measure improvement efforts. Cambia designed a benchmarking program to identify the most relevant reputation metrics for the industry, competitors and the organization...

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