Breaking: As the holiday shopping season hits its stride, online retailers have reason to celebrate.  A November 2014 study commissioned by Sailthru and conducted by Cambia reveals 97% of U.S. shoppers intend to do at least a little/some of their holiday shopping online this year, with 40% planning to do most or all of their holiday shopping online.  These results indicate that, although the high-profile data breaches of several large retailers did impact perceptions of trust for some consumers, they have not impacted consumer behaviors this holiday season. An initial look at some of the results (including some holiday shopping findings) are available here.

Who We Are

Insight that drives change

Cambia Information Group is a full service market research consultancy that specializes in helping companies understand how their key stakeholders groups perceive their brands, communications, products, and services.

We are dedicated to developing sophisticated solutions for clients that provide insight and guidance instead of lifeless data.  Our central mission is to help our clients enhance their company’s brand value today, and to build the momentum that will fuel future performance. Why Cambia?

Founded in 2004, Cambia employs leading-edge technologies and advanced analytics to generate intelligence.  Our company culture rewards innovation and thought-leadership, as we strive to provide our client partners with best-in-class research and insights.

And, in case you’re wondering, we chose our name, Cambia, because its linguistic roots mean “to change.”  We are dedicated to helping clients manage change for the better, providing them with the knowledge and tools to effectively address real market issues.

Services We Offer

Cambia provides clients with knowledge and insights leveraged from our world-class research tools. Our PivotalSystem™ enables clients to develop a unified understanding of how key stakeholder groups perceive them, and what is needed to solidify their relationship. Through brand perception surveying, communications testing, and other research programs, our goal is to help our clients optimize their current brand value and fuel future revenue and profit growth.