Breaking: This year's Zandan Poll shows that Austinites describe their city as musical, active, artistic, creative, and technologically sophisticated, but when asked to describe themselves Austinites also use the words laid back, environmentally friendly, and spiritual.

This year Cambia Information Group again teamed up with longtime Austin resident Peter Zandan to conduct the Zandan Poll, an Austin-centric public opinion survey. The Zandan Poll interviewed over 800 Austin area residents about their attitudes and behaviors toward the city's most pressing issues, including affordability and cost of living, growth and the economy, jobs, transportation, education, environment, festivals and events, and culture among others.

The Poll also revealed that Austinites consider themselves forward-looking and age is the most important factor in determining Austinites' attitudes toward their city. Austinites overwhelmingly see their city as a haven for Millennials and a town for singles. For further look at the rest of the results please visit

Who We Are

Insight that drives change

Cambia Information Group is a full service market research consultancy that specializes in helping companies understand how their key stakeholders groups perceive their brands, communications, products, and services.

We are dedicated to developing sophisticated solutions for clients that provide insight and guidance instead of lifeless data.  Our central mission is to help our clients enhance their company’s brand value today, and to build the momentum that will fuel future performance. Why Cambia?

Founded in 2004, Cambia employs leading-edge technologies and advanced analytics to generate intelligence.  Our company culture rewards innovation and thought-leadership, as we strive to provide our client partners with best-in-class research and insights.

And, in case you’re wondering, we chose our name, Cambia, because its linguistic roots mean “to change.”  We are dedicated to helping clients manage change for the better, providing them with the knowledge and tools to effectively address real market issues.

Services We Offer

Cambia provides clients with knowledge and insights leveraged from our world-class research tools. Our PivotalSystem™ enables clients to develop a unified understanding of how key stakeholder groups perceive them, and what is needed to solidify their relationship. Through brand perception surveying, communications testing, and other research programs, our goal is to help our clients optimize their current brand value and fuel future revenue and profit growth.